VALUE CREATION AND APPROPRIATION PROCESSES IN INTERNATIONAL BUSINESS: A META-SYNTHESIS

Abstract

The literature on international business discusses strategies to overcome the costs of operating abroad, highlighting the advantages and disadvantages faced by foreign investments. For these to be successful, companies need specific assets, such as brands and technology, and location advantages. These factors often cannot be achieved individually. . Given the rapid changes in markets, cooperation between organizations becomes essential, since creating value in isolation is considered unfeasible. Cooperative networks allow companies to pool resources and skills to achieve common goals. However, the characteristics, activities and notions of values ​​are discussed in different ways in the literature on the subject, leading to the need for concepts to be reviewed and theoretical discussions to be improved. Regarding these issues, this study performed a meta-synthesis of qualitative case studies, analyzing articles to characterize the types of values ​​involved in strategic alliances. The work proposes a theoretical model that integrates the dynamics of value creation and appropriation. The results highlighted the need to balance value creation and appropriation strategies, emphasizing the importance of social capital and the synergy of partnerships. The conclusion of the research highlights that value creation and appropriation in international business require a balance between management strategies and an emphasis on social capital. In addition, different types of value and factors that influence these processes were identified. The research points to the scarcity of studies on the subject, suggesting new empirical investigations to deepen the understanding of these processes.