HEDONIC HOUSING PRICE IN THE NORTH GAÚCHO COASTAL: THE CASE OF CAPÃO DA CANOA, BRAZIL
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The real estate market is a sector with the potential to boost a region's economy, generating jobs and income, thus contributing to economic development. Several factors are decisive in the decision to purchase a home, influencing consumers at the time of purchase. This study investigates the effect of the physical characteristics of private and common areas on the hedonic price of housing. The research, of a quantitative and descriptive nature, is based on secondary data to analyze sales prices in the real estate market. The sample comprises 964 homes in the municipality of Capão da Canoa, using data available on the ZAP Imóveis website. The results indicate that the value of housing is directly affected by the physical characteristics of the private area and the common area of the condominium. The price of housing is influenced by factors such as the number of bedrooms, the area of the home, the number of parking spaces, the number of bathrooms, whether there is a barbecue in the home, a swimming pool, a party room, among others. This study contributes to the hedonic price theory, providing valuable insights for the real estate market to apply new techniques in determining the fair value of housing, considering its characteristics.
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