NÍVEL DE TRIBUTAÇÃO SOBRE O LUCRO, LITÍGIOS FISCAIS E REPUTAÇÃO DAS EMPRESAS BRASILEIRAS DE CAPITAL ABERTO
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Resumo
A reputação corporativa desempenha um papel significativo no apoio às organizações na busca de seus objetivos, assim como a minimização de tributos. Todavia, uma redução agressiva nos tributos pode acarretar ingressos de litígios fiscais que, por sua vez, podem ou não afetar negativamente a reputação corporativa, caracterizando-se como estratégias controversas. Embora na literatura seja possível encontrar estudos que avaliam a relação de níveis de tributação com variáveis como governança, crise, sustentabilidade, entre outros, há uma escassez de estudos que relacionem o nível de tributação sobre o lucro e reputação corporativa associados a processos de litígio fiscal. Este estudo utiliza uma abordagem quantitativa, com a coleta de dados realizada a partir da base Economática® e do Sítio do Conselho Administrativo de Recursos Fiscais (CARF). A análise se dá por meio de regressão logística, que busca identificar a relação entre a presença de litígios fiscais e o nível de tributação com a reputação de empresas de capital aberto listadas na B3. As variáveis dependentes incluem indicadores de reputação, como o Índice de Sustentabilidade Empresarial (ISE) e o ranking das Maiores e Melhores (MM). Os resultados indicam que o fato de a empresa apresentar litígio fiscal não reduz a probabilidade de ter uma reputação forte, enquanto um baixo nível de tributação sim. A interação entre litígios e baixa tributação, por sua vez, não diminui a probabilidade de a empresa ter uma reputação forte. Conclui-se que, embora o baixo nível de tributação afete negativamente a reputação das empresas, a combinação com processos de litígios fiscais não agrava essa percepção. Isso reforça a ideia de que os stakeholders consideram estratégias fiscais de forma diferenciada, dependendo do contexto.
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Esta obra está licenciada sob uma licença Creative Commons Atribuição 4.0 Internacional.
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