CARVALHO, G. F. d’El-R. .; MELLO, R. D. C. de . THE TRANSFORMATION OF A BRAZILIAN SPORTS ASSOCIATION INTO OPEN CAPITAL ENTERPRISE: A CASE STUDY OF THE IMPACT ON MARKETING ACTIVITIES IN A BRAZILIAN FOOTBALL CLUB . Boletín de Coyuntura (BOCA), Boa Vista, v. 16, n. 48, p. 480–505, 2023. DOI: 10.5281/zenodo.10445497. Disponível em: https://revista.ioles.com.br/boca/index.php/revista/article/view/2953. Acesso em: 22 jul. 2024.